Marketing Automation
LIFT Consulting and Scoot Partner to Bring Real-Time AI Coaching into Sales Conversations
LIFT Consulting has announced a strategic partnership with Scoot to deliver live, in-meeting AI coaching designed to improve sales performance at the moment it matters…
Events & Webinars
DMWF Global 2026 Returns Bigger at Excel London
DMWF Global 2026 (Digital Marketing World Forum) is set to return on 6–7 May 2026 at a new and expanded venue, Excel London, reflecting growing…
Digital Advertising & AdTech
Magellan AI Expands iHeartMedia Partnership to Bring Broadcast Radio Attribution to Advertisers
Audio analytics firm Magellan AI has expanded its partnership with iHeartMedia to introduce broadcast radio attribution, giving advertisers deeper visibility into how traditional radio contributes…
Content Marketing Technology
Content Decay Tracking
There’s a common assumption in content marketing that once a blog post ranks well, it will continue to generate traffic indefinitely. In reality, the opposite…
CRM & Customer Experience
Accenture Invests in Netomi to Accelerate Enterprise Adoption of Agentic AI in Customer Experience
Accenture has invested in Netomi through its venture arm, marking a strategic push to expand the use of agentic AI systems across enterprise customer experience…
Latest News
Accenture Invests in Netomi to Accelerate Enterprise Adoption of Agentic AI in Customer Experience
Accenture has invested in Netomi through its venture arm, marking a strategic push to expand the use of agentic AI systems across enterprise customer experience (CX) operations. As part of…
LIFT Consulting and Scoot Partner to Bring Real-Time AI Coaching into Sales Conversations
LIFT Consulting has announced a strategic partnership with Scoot to deliver live, in-meeting AI coaching designed to improve sales performance at the moment it matters most—during customer interactions. The collaboration…
Magellan AI Expands iHeartMedia Partnership to Bring Broadcast Radio Attribution to Advertisers
Audio analytics firm Magellan AI has expanded its partnership with iHeartMedia to introduce broadcast radio attribution, giving advertisers deeper visibility into how traditional radio contributes to campaign performance. The collaboration…
DealerFire Helps Auto Dealers Convert Online Leads into Sales with Smarter Follow-Up
DealerFire is helping car dealerships close the gap between online inquiries and in-store sales by equipping them with…
Yapi Kredi Drives Revenue Growth with NiCE AI Interaction Analytics
Yapi Kredi has strengthened its sales performance and customer engagement by deploying AI-powered interaction analytics from NiCE Ltd.,…
zMaticoo Expands Micro-Series Ad Offering to Capture Growing Mobile Video Demand
AI-driven programmatic platform zMaticoo has expanded its advertising supply and activation capabilities across micro-series video content, aiming to…
Meitu Enhances RoboNeo With ‘Agent Teams’ to Streamline AI Content Creation
Hong Kong-listed tech firm entity[“company”,”Meitu”,”Chinese technology company”] has unveiled a major upgrade to its AI-powered imaging agent, RoboNeo,…
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